EN

CS

DE

PhD

MBA

Study in Europe

Share

Madrid, Spain

Complutense University of Madrid

Marketing

Language: Spanish Studies in Spanish

Kind of studies: full-time studies

University website: www.ucm.es

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

Society drives people crazy with lust and calls it advertising.

John Lahr (1941- ), The Guardian (August 1989)

Wikiquote

Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26

Wikiquote

Marketing

I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.

Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315

Wikiquote

Share

list - Doctoral studies - Complutense University of Madrid

University
Complutense University of Madrid - Presentation of the University

Go to

« back - Doctoral studies

Physical sciences, Earth sciences

Modelling solar energy cost-benefit balance

Photovoltaic (PV) systems that harness the Sun's virtually limitless supply of energy are now visible in limited locations across Europe. A new open-source simulation platform will foster lower costs and enhanced performance for mass market uptake.

StudentNews Group - about us