Yekaterinburg, Russia

International Business, Sustainability and Strategic CSR

Language: English Studies in English
Subject area: economy and administration
University website: urfu.ru/en/
3 years
Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
International
International mostly means something (a company, language, or organization) involving more than a single country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries. For example, international law, which is applied by more than one country and usually everywhere on Earth, and international language which is a language spoken by residents of more than one country.
International Business
International business consists of trades and transactions at a global level. These include the trade of goods, services, technology, capital and/or knowledge.
Sustainability
Sustainability (from 'sustain' and 'ability') is the process of change, in which the exploitation of resources, the direction of investments, the orientation of technological development and institutional change are all in harmony and enhance both current and future potential to meet human needs and aspirations. The organizing principle for sustainability is sustainable development, which includes the following interconnected domains: environment, economic and social. Sub-domains of sustainable development have been considered also: cultural, technological and political. Sustainable development, is the development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Brundtland Report for the World Commission on Environment and Development (1992) introduced the term of sustainable development.
Business
Despatch is the soul of business.
Philip Dormer Stanhope, 4th Earl of Chesterfield (1694-1773). Letter, 5 February 1750.
Sustainability
The new paradigm may be called a holistic world view, seeing the world as an integrated whole rather than a dissociated collection of parts. It may also be called an ecological view, if the term "ecological" is used in a much broader and deeper sense than usual. Deep ecological awareness recognizes the fundamental interdependence of all phenomena and the fact that, as individuals and societies we are all embedded in (and ultimately dependent on) the cyclical process of nature.
Fritjof Capra, Gunter A. Pauli (1995) Steering Business Toward Sustainability. p. 3 cited in: Elmer Kennedy-Andrews (2008) Writing Home. p. 13.
Sustainability
Unfortunately a large number of people in many countries are strongly opposed to green technology, for reasons having little to do with the real dangers. It is important to treat the opponents with respect, to pay attention to their fears, to go gently into the new world of green technology so that neither human dignity nor religious conviction is violated. If we can go gently, we have a good chance of achieving within a hundred years the goals of ecological sustainability and social justice that green technology brings within our reach.
Freeman Dyson, Progress In Religion (2000)
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