Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
International
International mostly means something (a company, language, or organization) involving more than a single country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries. For example, international law, which is applied by more than one country and usually everywhere on Earth, and international language which is a language spoken by residents of more than one country.
International Business
International business consists of trades and transactions at a global level. These include the trade of goods, services, technology, capital and/or knowledge.
Sustainability
Sustainability (from 'sustain' and 'ability') is the process of change, in which the exploitation of resources, the direction of investments, the orientation of technological development and institutional change are all in harmony and enhance both current and future potential to meet human needs and aspirations. The organizing principle for sustainability is sustainable development, which includes the following interconnected domains: environment, economic and social. Sub-domains of sustainable development have been considered also: cultural, technological and political. Sustainable development, is the development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Brundtland Report for the World Commission on Environment and Development (1992) introduced the term of sustainable development.
Sustainability
What scares me? The way the world is going. People seem to think that development is more important than sustainability.
Ursula Goodenough, Uncommon Knowledge (2005)
Sustainability
The new paradigm may be called a holistic world view, seeing the world as an integrated whole rather than a dissociated collection of parts. It may also be called an ecological view, if the term "ecological" is used in a much broader and deeper sense than usual. Deep ecological awareness recognizes the fundamental interdependence of all phenomena and the fact that, as individuals and societies we are all embedded in (and ultimately dependent on) the cyclical process of nature.
Fritjof Capra, Gunter A. Pauli (1995) Steering Business Toward Sustainability. p. 3 cited in: Elmer Kennedy-Andrews (2008) Writing Home. p. 13.
Business
Somewhere in the past. organizations were quite simple, and 'doing business' consisted of buying raw material from suppliers, converting into products, and selling it to customers... For the most part owner-entrepreneurs founded such simple business and worked along with members of their families. The family-dominated business still accounts for a large portion of the business start today.
R. Edward Freeman (2007) Strategic Management: A Stakeholder Approach p. 5
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