EN

CS

DE

PhD

MBA

Study in Europe

Share

Newcastle upon Tyne, United Kingdom

Newcastle University

Marketing

Language: English Studies in English

Subject area: economy and administration

University website: www.ncl.ac.uk

Doctor of Philosophy (PhD)

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.

Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001

Wikiquote

Marketing

Society drives people crazy with lust and calls it advertising.

John Lahr (1941- ), The Guardian (August 1989)

Wikiquote

Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26

Wikiquote

Share

list - Doctoral studies - Newcastle University

University
Newcastle University - Presentation of the University

Go to

« back - Doctoral studies

Physical sciences, Earth sciences

Conserving Caribbean coral reefs

Despite their beauty and biodiversity, coral reefs are fragile ecosystems that are increasingly under threat from human activity and climate change. EU researchers are helping to boost the Caribbean's capacity to preserve and protect its reefs.

StudentNews Group - about us