London, United Kingdom

Management and Marketing

Language: English Studies in English

University website: www.westminster.ac.uk

Management

Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.

Wikipedia

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Management

It is better to first get the right people on the bus, the wrong people off the bus, and the right people in the right seats, and then figure out where to drive.

Jim C. Collins (2001). Good to Great: Why Some Companies Make the Leap...and Others Don't p. 41.

Wikiquote

Marketing

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.

Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)

Wikiquote

Marketing

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Wikiquote

list - Doctoral studies - University of Westminster

University
University of Westminster - Presentation of the University

Go to

« back - Doctoral studies

Physical sciences, Earth sciences

Efficient flow energy harvesting

Depletion and the negative environmental impact of fossil fuels are the main drivers behind the quest for renewable energy technologies. EU-funded scientists studied the potential of newly developed prototype devices to exploit geophysical flows.

StudentNews Group - about us

Share

Management and Marketing

Share