EN

CS

DE

PhD

MBA

Study in Europe

Share

Lancaster, United Kingdom

Lancaster University

Marketing

Language: English Studies in English

Subject area: economy and administration

University website: www.lancs.ac.uk

Doctor of Philosophy (PhD)

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

Society drives people crazy with lust and calls it advertising.

John Lahr (1941- ), The Guardian (August 1989)

Wikiquote

Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26

Wikiquote

Marketing

I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.

Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315

Wikiquote

Share

list - Doctoral studies - Lancaster University

University
Lancaster University - Presentation of the University

Go to

« back - Doctoral studies

Physical sciences, Earth sciences

Solid particles to harness the Sun's energy

EU-funded scientists are replacing the conventional molten salts in solar technologies with a suspension that can capture and store heat at higher temperatures.

StudentNews Group - about us