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Dundee, United Kingdom

University of Dundee

Management and Marketing

Language: English Studies in English

Subject area: economy and administration

University website: www.dundee.ac.uk

Management

Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.

Wikipedia

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Management

Mission is at the heart of what you do as a team. Goals are merely steps to its achievement. Mission has an eternal quality. Goals are time bound and once achieved, are replaced by others.

Patrick Dixon (2005) Building a Better Business - the key to management, marketing and motivation. p. 66

Wikiquote

Marketing

Ads are the cave art of the twentieth century.

Marshall McLuhan (1911-1980), Culture Is Our Business (1970)

Wikiquote

Marketing

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33

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Physical sciences, Earth sciences

The curious case of the disappearing sea rubbish

When you think about the Earth’s oceans you probably imagine stretches of deep, dark water, exotic marine life and pristine waves. You probably don’t think of vast islands of plastic waste such as the Great Pacific Garbage Patch, an expanse of rubbish which some say is bigger than the continental United States. It was feared that collections of plastic debris like this were growing in line with our increasing rates of plastic production over the past decades. However, scientists have recently discovered that these floating eyesores are mysteriously receding – and that’s actually not a good thing…

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