Edinburgh, United Kingdom

Marketing

Language: English Studies in English
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
University website: www.hw.ac.uk
Doctor of Philosophy (PhD)
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26
When you think about the Earth’s oceans you probably imagine stretches of deep, dark water, exotic marine life and pristine waves. You probably don’t think of vast islands of plastic waste such as the Great Pacific Garbage Patch, an expanse of rubbish which some say is bigger than the continental United States. It was feared that collections of plastic debris like this were growing in line with our increasing rates of plastic production over the past decades. However, scientists have recently discovered that these floating eyesores are mysteriously receding – and that’s actually not a good thing…
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