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Southampton, United Kingdom

Southampton Solent University

Marketing and Leisure

Language: English Studies in English

Subject area: economy and administration

Kind of studies: full-time studies

University website: www.solent.ac.uk

Doctor of Philosophy (PhD)

Leisure

Leisure has often been defined as a quality of experience or as free time. Free time is time spent away from business, work, job hunting, domestic chores, and education, as well as necessary activities such as eating and sleeping. From a research perspective, this approach has the advantages of being quantifiable and comparable over time and place.

Wikipedia

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33

Wikiquote

Leisure

Idleness is not just a psychological necessity, requisite to the construction of a complete human being; it constitutes as well a kind of political space, a space as necessary to the workings of an actual democracy as, say, a free press. How does it do this? By allowing us time to figure out who we are, and what we believe; by allowing us time to consider what is unjust, and what we might do about it. By giving the inner life (in whose precincts we are most ourselves) its due. Which is precisely what makes idleness dangerous. All manner of things can grow out of that fallow soil.

Mark Slouka, “Quitting the paint factory: On the virtues of idleness,” Harper’s, November 2004.

Wikiquote

Leisure

There is no wisdom without leisure.

Ancient Jewish Wisdom, cited by W. B. Yeats in an address given 3/28/1923.

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