Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
The quality and the quantity of fresh water resources face increasing challenges in many parts of Europe. Climate change, rapid population growth and urbanistion, diminishing freshwater resources, and ageing infrastructure are all taking their toll on our water supply.