Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Climate change is expected to have a significant impact on the availability and quality of water and increase the likelihood of flooding. A European initiative is creating a citizen observatory for water that will allow the public to take part in the management of water resources.