London, United Kingdom

Management, Marketing and People

Language: English Studies in English
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
University website: www.lsbu.ac.uk
Doctor of Philosophy (PhD)
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
People
A people is a plurality of persons considered as a whole, as is the case with an ethnic group or nation. Collectively, for example, the contemporary Frisians and Danes are two related Germanic peoples, while various Middle Eastern ethnic groups are often linguistically categorized as Semitic peoples.
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Management
Mission is at the heart of what you do as a team. Goals are merely steps to its achievement. Mission has an eternal quality. Goals are time bound and once achieved, are replaced by others.
Patrick Dixon (2005) Building a Better Business - the key to management, marketing and motivation. p. 66
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33
Accurate wind and wave forecasts are crucial to the day-to-day management of offshore and coastal operations and play a key role in coastal management systems. EU-funded researchers therefore developed realistic ocean wave models and incorporated them into accurate global climate forecasts.
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