Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Want to know what the weather will be like tomorrow? A simple internet search will provide a forecast, or, more likely, many forecasts. How can you be sure which one is accurate? And what if you also want to know the pollen count because you are allergic, or pollution levels because you worry about your child's asthma? EU-funded researchers are answering those questions with an innovative online platform providing easy access to comprehensive, accurate, localised and personalised environmental and meteorological information.