Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Harvesting the Sun's virtually limitless supply of energy is an incredibly sustainable way to reduce dependence on combustion of fossil fuels. Novel technologies developed with EU funding promise to enhance widespread market uptake.